Finally! I'm going to talk a little about things I learned at the workshops by Penny Sansevieri of Author Marketing Experts, Inc at the EPICon in March. I know, a little long in coming, but there have been other good things going on.
Today, I'll reveal what she considers the best format for your website home page. There was a study done about how the eye tracks the screen on a computer. And that is the basis of where information needs to be on the screen.
1) According to authorities the eye goes first to the upper left hand corner below the banner. In this spot you should put the most important thing you want people to see. Your latest book is good or your latest/best product or happening.
2) The eye then travels to the top middle- Again this should be the next most important thing you want them to see.
3 & 4) and the eye continues to travel on down the middle of the page. So put the main content info in this section.
5) Is on the left right below your #1 info. You can make this a brief bullet of things to come, other books with purchase buttons.
6) Is in the upper right hand corner of the banner. Here she has the buttons to the other pages.
7) The final spot the eye travels is the right hand side of the website.
You can to to her site: http://www.amarketingexpert.com/ and take a look at how her site is set up and even sign up to get her free marketing newsletter.
If you go to my website, you'll notice my webmistress and I tried to incorporate the info, but sometimes it just doesn't work well with what you have.
The biggest things she stated over and over- your first page should be just that- A page! visitors shouldn't have to do a lot of scrolling to read what's on the page.
Do you take care to make your website visually appealing as well as easy to navigate? Or are you just excited to have one and have info up? What is the most appealing/infomative website you've come across? I like Brenda Novak's, mostly because of the animation!